A London-based Men's Fashion Online Store
Featured by Behance
01
Project Overview
In 2021, entrepreneurs Perry Davis and Jack Henderson launched about:blank, a bold new venture aimed at disrupting the men's fashion landscape. Inspired by the brand's innovative spirit, we took on the challenge of redesigning their website to elevate the online shopping experience for their customers. Our goal was to design a seamless, stylish, and intuitive website that showcases about:blank's unique aesthetic, improves navigation, enhances product discovery, and drives engagement.
Project type
Website Redesign
Industry
Fashion
E-commerce
What we did
UX Audit
Website Design
02
The Challenge
The existing website was feeling a bit, well, blank. And at Ninefortyone, we well believe in keeping our designs simple, usable, and yet sophisticated, but looking at about:blank’s website, it was really clean, but then too simple that it almost is boring to interact with, for a brand of that standard.
03
Our Solution
Well, we did what we do best, we cooked 👨🏽🍳. Humbly took it upon ourselves to reimagine the website, aiming to preserve the essence of about:blank's original identity while giving it a polished, modern twist. Our goal was to create a seamless, intuitive experience that lets the brand's unique style shine through.
04
The Opportunity
By revamping their website, about:blank can now showcase their stylish clothing in a modern and sleek way, opening up new opportunities to connect with customers, drive sales, and establish themselves as a leader in the fashion industry.
A Revolutionary Fintech Mobile AppFor All
